Crafting a compelling Airbnb listing is both an art and a science. A great description doesn't just tell potential guests what your property offers—it paints a vivid picture of their stay, making it impossible for them to resist booking.
Today, we’ll show you exactly how to write a top-tier Airbnb description by walking through an example: Underwood Manor, a luxury property in Nashville, TN, designed for unforgettable getaways.
Let’s get into it!
1. Start with a Captivating Headline
Your title needs to grab attention, be concise, and highlight the unique features of your property. The title of Underwood Manor on Airbnb reads:
This title instantly showcases the main attractions: luxury, proximity to the city center, and Instagram-worthy amenities. Guests know right away they’ll be in for a memorable experience.
2. Hook Potential Guests in the First Few Sentences
The first few lines of your listing should capture the guest’s attention by painting a vivid picture of what they can expect. For example:
"Welcome to Underwood Manor! Just minutes from downtown and close to everything. Perfect for groups and bachelorette parties. Unwind in the 7-person hot tub, cozy up by the smokeless fire pit with unlimited firewood, and capture Insta-worthy moments. Savor unlimited Nespresso coffee, relax in the king bed suite, or enjoy the private backyard under the stars & bistro lights, play games, & BBQ. Fast WiFi, a 65" smart TV, and a fully stocked kitchen, your stay is set for unforgettable memories.”
3. Highlight Key Features and Amenities
Next, it’s time to dive into the specifics. The following list emphasizes the property’s luxurious and convenient features:
4. Create a Clear Sense of Space
Guests want to know exactly what they’re booking. Be transparent about the space layout, the number of guests it accommodates, and the sleeping arrangements.
In the description of the Underwood Manor, each space is clearly defined with their own write-ups, and the features of each room. For example:
5. Focus on the Experience
Don’t just list the features—describe how guests will enjoy them. Here’s an example of the Underwood Manor’s Living Room:
“Take a load off from traveling to Nashville! Sit back and relax in a spacious open living room with exposed wooden beams, oak hardwood floors, comfortable couch and leather chairs to watch our 65" Vizio Smart TV with Chromecast included with 1gig high-speed internet and all streaming apps (Enter your own logins). Inside the media console you will find a plethora of board & card games to tickle your fancy. Try your hand at the ring toss hook game on the wall. On the coffee table you will find QR codes for our guestbook and WiFi. This digital guestbook provides all of our Nashville favorites and recommendations to make your trip the best ever!”
By focusing on experiences, you help guests visualize their stay, going above and beyond the pictures, making your listing more enticing!
Photo by Laura Rockett Photography
6. Tailor to Your Target Audience
Think about the type of guests your property attracts and speak directly to them. Underwood Manor’s description can be tailored to groups and bachelorette parties by emphasizing fun, relaxation, and Instagram-worthy moments. For example:
By highlighting key features that appeal to groups, you position the property as a go-to for special gatherings.
7. Set Clear Expectations
Guests appreciate honesty and clarity. If there are quirks to your space, or specific rules guests need to adhere to, be upfront. For example, at the end of the Underwood Manor’s description, you will see:
Being transparent helps you avoid negative reviews and ensures guests who book are the right fit.
8. Promote Experiential Design Touches
Consider highlighting the experiential design aspects of your property that will provide a unique guest experience. For instance, Underwood Manor's description reads:
“As you come up the stairs you will notice a push-pin map. Join our past guests and put a pin where you've traveled from! Once you reach the top of the stairs you will see a bright neon sign with some well-known Tennessee whiskey song lyrics! Feel free to take some group photos here too.”
This not only shows you're a thoughtful host, it also creates a sense of community and encourages your guests to leave their mark, making your location more enticing.
9. End with a Call to Action
Finally, encourage potential guests to book by creating a sense of urgency. This could look like:
"Dates for Underwood Manor fill up fast—book now to secure your stay at Nashville’s most Instagrammable farmhouse getaway!"
This wraps up your listing with a clear call to action, making guests feel like they need to act quickly.
Final Thoughts
A well-written Airbnb listing goes beyond simple descriptions—it gives guests a sneak peek into their stay and sets the tone for the entire experience. By incorporating the right blend of features, descriptions, and local flair, you can create a listing like Underwood Manor’s that not only attracts bookings but ensures glowing reviews.
To book Underwood Manor, or read the full description for yourself, check out the property on Airbnb here, and check out the direct booking website here.
Happy hosting!
Looking For More?
If you’re looking for help with your listing optimization, marketing or management check out Chase Gillmore, the owner of Underwood Manor, and expert in the short-term rental space, at Maverickstr.co.
As always, if you need any help with the design side, Pink Wall Designs has got you covered! Book a complimentary consultation with us, and don't forget to join The PWD Academy for more insider tips, delivered straight to your inbox.