Tired of paying high Airbnb fees? Want to build a loyal client base and secure direct bookings?
In this PWD Academy lesson, we’re covering 5 ways you can achieve this.
PS – Join The Pink Wall Designs Academy for exclusive access to even more of our resources, (including who we have partnered with to set up direct booking websites!).
1. Social Media Engagement – Establish your platforms, build your brand, and get out there!
- Promotions: Use social media platforms to announce special deals for direct bookings.
- Interaction: Engage with your followers by responding to comments and messages promptly.
2. Direct Booking Website – If you don’t know how to do this, invest, and hire someone who does!
- User-Friendly Website: Ensure your website is easy to navigate and mobile-friendly.
- Exclusive Offers: Promote exclusive offers that are only available through direct bookings.
- SEO Optimization: Optimize your website for search engines to attract more organic traffic.
3. Personalized Communications– Being personal goes a long way!
- Email Marketing: Send personalized emails to past guests with special offers and updates about the hotel. (Wifi marketing is a great way to get your guests emails!)
- Thank You Notes: Send a thank you note after each stay with a special discount code for their next visit.
4. Build a Loyalty Program– Guests are more likely to come back if you give them a reason to.
- Incentives: Offer discounts, free upgrades, or additional services for repeat guests.
- Rewards: Create a point system where guests earn points for each stay that can be redeemed for future discounts.
5. Referral Programs– Once you’ve connected with your guests and offered them incentive to come back, take it one step further, to attract their social circles!
- Incentives: Offer incentives for guests who refer friends and family to book directly.
- Easy Sharing: Provide easy-to-use referral links and codes.
At the end of the day, as a short-term rental owner, you want to always provide exceptional customer service, ensuring that every guest has a memorable stay!
Follow up with guests post-stay to get feedback and encourage direct bookings for their next visit.
Looking For More?
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