6 Tips to Make Your Boutique Hotel a Destination

6 Tips to Make Your Boutique Hotel a Destination

So, you're thinking about building a boutique hotel, but the location isn't exactly prime?

Perhaps you've stumbled upon an excellent investment opportunity: an abandoned hotel with a solid foundation, beautiful outdoor space, and an unbeatable price. The only downside? It's in a somewhat remote area, far from popular attractions.

You have a vision of creating a perfectly designed space and are confident in your ability to offer a luxurious experience for guests. But how do you turn this hotel into a destination worth visiting?

In today's hospitality landscape, simply providing a comfortable place to stay is not enough. Travellers are seeking unique experiences and unforgettable moments that set one destination apart from another.

Follow these 6 tips to make your boutique hotel a destination, and draw in more potential guests! 

 

 
1. Curate a Unique Theme
  • Your boutique hotel should tell a story throughout the property
  • A theme creates a memorable aesthetic and enhances the guest experience by providing a sense of place

 

2. Embrace Local Culture and Community
  • Partner with local artists to showcase their work in your hotel
  • Host cultural events, or offer workshops to highlight local crafts or culinary traditions
  • Offer guests an authentic experience that they can't find anywhere else

 

3. Host Unique Events and Experiences
  • Create a vibrant community hub
  • Consider hosting art exhibitions, live music nights, themed dinners, or wellness retreats

These events not only attract attention but also provide guests with memorable experiences that can set your hotel apart from others.

 

4. Offer Personalized Experiences

Consider offering unique amenities like in-room yoga kits, locally sourced minibar items, or custom scent selections. 

Tip: This is also a great opportunity to provide guests with a customized, branded goodie with your hotel’s logo!

 

5. Focus on Exceptional Service

We can’t stress this point enough!! The hospitality business is all about providing exceptional customer service. Exceptional service is the cornerstone of any successful hotel, but boutique hotels have the unique opportunity to offer more personalized and attentive service. 

  • Whether it's arranging last-minute reservations at a popular restaurant or suggesting hidden gems in the area, take a proactive and genuinely caring approach
  • Focus on creating a feedback loop with your guests, and nurture the relationship to bring them (and their friends) back to your location!

 

6. Invest in Quality and Sustainability

Today's travelers are increasingly conscious of the environmental impact of their choices. Investing in sustainable practices, such as using eco-friendly products, reducing waste, and sourcing locally, can appeal to this growing demographic. Additionally, high-quality amenities and finishes throughout your hotel can elevate the guest experience, making your property more attractive to discerning travellers.


Conclusion

By focusing on these strategies, you can transform your boutique hotel into a destination in its own right, attracting guests who are seeking not just a place to stay, but a memorable experience that they'll cherish and talk about long after they've checked out.

 

Looking for Help?

The Pink  Wall Designs Team is here to help! Book a complimentary consultation with us today to discuss your short-term rental, and join The Pink Wall Designs Academy for more tips like this, delivered straight to your inbox! Plus, join today and get a free list of our must-have vacation rental essentials from Amazon!

 

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