Harnessing the Power of Memorable Moments: Turning Guests into Marketers

We’ve said it before, and we’ll say it again! In the ever-changing landscape of short-term rentals, standing out from your competition is the key to your success. While marketing strategies and online presence play significant roles, there's an often overlooked aspect that can be a game-changer: creating memorable moments through exceptional design and encouraging guest engagement. Memorable design moments not only elevate your guest’s experience but also turn them into enthusiastic marketers, spreading the word about your rental far and wide. 

Read on for some PWD-approved tips to stand out, and encourage guest engagement!

 

1. Tell a Story with the Design:

Every space has a story to tell! Think local art, funky decor, or anything that shows your place is unique! When guests feel the vibe, they'll want to share it with everyone they know. 

Here’s an example from a recent Pink Wall Designs project!

Picture this: You’ve just arrived in Tulsa, Oklahoma for a fun weekend away, and you’ve secured the perfect Airbnb: The Tulsa Manor!

You walk into the music/karaoke room (which is glowing from the hallway) and you see this:

What do you do next? Gather with your group on the couch and Take a picture for Instagram, duh! This is the perfect addition to your social media recap of this trip!

 

2. Sprinkle Some Magic:

Ever received a surprise gift and felt all warm and fuzzy inside? Yeah, that's the vibe we're going for! Leave guests a handwritten note, a basket of goodies, or something unexpected. These little surprises make a big impact and get guests buzzing about their stay. 

Go one step further: Treat your guests like VIPs! Find out if they're celebrating something special and surprise them with personalized touches. It could be a bottle of bubbly or insider tips on local hotspots. When guests feel special, they can't wait to tell everyone about it!

For example: At The Rosé House, guests are welcomed with branded gift bags and bubbly!

  

3. Get Interactive:

Make your space the life of the party! Create a kitchen where guests can cook up a storm together or throw in a chalkboard wall for doodle wars. When guests can interact, they're not just staying—they're making memories.

  

4. Snap, Share, Repeat:

Who doesn't love a good selfie spot? Design corners that scream "Instagram me!" Whether it's a cozy reading nook or a dreamy balcony view, guests won't be able to resist snapping and sharing their stay.

Looking for inspiration? Check out this glam room in The Rosé House!

  

5. Let your Guests be the Star: 

Get your guests in on the action! Encourage them to share their stay with branded hashtags or fun contests. When they're having a blast, they'll want to shout it from the rooftops (or at least their social media feeds).

We love branding homes, and creating an online presence for them! For example - Did you know The Rosé House has its own Instagram page? Through this page, guests can tag the property and interact with the space on a whole new level! Check it out and get inspired! (Or maybe even book a stay with the link in bio!)

  

6. Feedback is Your BFF:

Don't forget to ask for feedback! Encourage guests to share their thoughts and be sure to listen. Respond to reviews and show that you're committed to making their stay even better next time.

Note: On The Rosé House’s Instagram page, there’s also a highlight featuring guest reviews! This is a great way to go beyond Airbnb, or whatever booking platform you use, and really show off great guest experiences.

 

So, there you have it—turning guests into your biggest fans is all about creating those unforgettable moments and getting them involved. Get creative, have fun, and watch as your guests become your very own marketing team. You've got this! 🌟

And, if you don’t feel 100% confident, Pink Wall Designs is here to help! Book a free consultation to discuss your short-term rental project below!

 

Want more tips on marketing your short term rental property?

Subscribe to the Pink Wall Designs Academy for inside tips delivered directly to your inbox!

Back to blog